THE ROAD TO SUCCESS

The product which has contributed to a large extent to the success of Vitas Group, and which is most closely connected with the group, is the floor gully, a product which is nowadays a given in every home. The foundation of what today i Vitas Group started in 1945 with the purchase of Sjöbo Bruk, which originally manufactured pipe components in cast iron.

Ten years later, the then CEO Bengt Spånberg started a collaboration with building contractor Harry Karlsson, who had been over in the USA and absorbed the latest about the new floor gullies. He called his idea Purus (Latin for ‘clean’).

Sjöbo Bruk initially manufactured the Purus floor gully in cast iron, and at the end of the 1970s switched to plastic. Today, Vitas Group is a market leader in the manufacture of floor gullies in the Nordic, producing around 10,000 plastic floor gullies per week. 

Over the years, the Vitas Group range has broadened from floor gullies to include, for example, indoor waste systems, stainless steel interiors and sanitaryware, designed floor gullies, as well as the acquisition and start-up of sales companies in the Nordic region and Great Britain.

Dedicated Investment

The family-owned Vitas Group has deep roots in which entrepreneurship, creativity and innovativeness have been handed down from generation to generation, and today the twelfth generation of the Spånberg family are active in manufacturing.

Thanks to dedicated investment in product development and a consistent strategy for new acquisitions, Vitas Group is today one of the principal manufacturers and suppliers of plumbing and sanitaryware, with a number of strong brands.

Enterprise & Entrepreneuring
runs in the blood

The roots of the operations we see today can be traced back as far as the 17th century in Lilla Spånhult in Småland, where the Spånberg family originates from. They worked for several generations as blacksmiths and craftsmen, among other professions.

During the rise of industrialisation, at the beginning of the 20th century, Sven Spånberg started large-scale, industrial manufacturing with the acquisition of the Norrahammar and Ankarsrum foundries. In 1910, Norrahammar and Ankarsrum ironworks launched the first enamelled cast-iron bathtub and, for a while, bathtubs from Ankarsrum were market leaders during the Swedish public housing boom.

Other big sellers were the famous Viking stove and the first electric stove, which was launched in 1947.